Talk to your GP,
not yourself

Client: Cancer Research UK (CRUK), Northern Ireland Cancer Network and Public Health Agency Northern Ireland.
Agency: Leith Agency, Edinburgh
Campaign: TVC & OOH
Role: Art direction

Due to the pandemic, there was an 11% decline in the number of people starting cancer treatment in Northern Ireland. This was especially prevalent in older members of society, who seemingly didn’t want to be a bother, or disregarding symptoms as a by-product of ageing.

We wanted to confront that self-doubt by personifying the inner battle and monologue between conflicting thoughts. Encouraging the target audience to “talk to your GP, not yourself” and which symptoms to take seriously.

Shortlisted for Drum Rose Awards 2023 TVC

Barbra and Barry Print options_1108223.png

Barbra and Barry Print options_1108225.png

Barbra and Barry Print options_1108224.png

Talk to your GP, not yourself

Same MMMMMMM!

Talk to your GP,
not yourself