Innovation is closer than you think

Client IPHA
Brief: ‘The local impact of the biopharmaceutical industry’
Agency: Leith Agency, Edinburgh
Role: Art Director

Until the pandemic, the biopharmaceutical industry felt very distant from many people’s everyday lives. Rarely thought of and often in a lab setting, out of sight and out of mind. But today we know the local and global impact this industry has on life daily and on everyone around us.

This campaign “Six Degrees of Innovation” brings to life the idea that we will unknowingly brush shoulders with someone who has impacted and changed our lives, through the research and innovation they work on. Visually this campaign aimed to engage the audience through movement and emulate the feeling of Ireland’s community-minded spirit. To bring an awareness that you might be catching the bus or popping to the shop, but you are passing people who are the driving force of the biopharmaceutical industry.

Supporting Web Design: