Client: Leith Agency [Internal]
Agency: Leith Agency, Edinburgh
Role: Art direction + copywriter

We all know the power words can have, they uphold gender stereotypes and reinforce bias. So to celebrate International Women’s Day, I worked with the Leith social team to make our words not only stand out but count. We created a series of social posts and Instagram stories which challenged perceptions of words typically only used to describe womxn.