‘Tis the season

Client & Agency: Leith Agency, Edinburgh
Role: Art direction + copywriter

Novelty slippers are nice. Dusty panettone too. Giving blood is the real gift many need at Christmas though.

In 2022 I discovered that Scotland's blood stocks were running low over the festive period. So in efforts to raise awareness amongst the Leith team, we created Christmassy social content to encourage giving the life saving gift of blood.

The Leith team donated a total of 12 pints of blood that month - that’s the same volume found in one persons body. One pint can save up to three lives.