SEASONINGS GREETINGS

Client: Make It Scotch
Agency: Sunshine The Social Agency, Edinburgh
Role: Art direction

With every social platform over-saturated with recipe content, we were set the task of creating an informative and entertaining mini-series for Make It Scotch over the festive season. The content was to showcase how to best season some show-stopping cuts of quality Scottish meat. To distinguish the content on our audience’s feed we chose to build intrigue with a steady pan into the Seasoning Greetings card, then we built the paces and frequency of the cuts between shots only giving the essential highlights of the recipes. These choices were strategic as we’ve learnt that audience attention spans are decreasing, so the hook and build aided in engagement. The premium look of final edits and especially the hero shots of the meats was achieved on a modest budget and time frame…just in time for Christmas.